Built by 1,700+ designers across 11 cohorts over 6 years. 4.4 million words of live teaching, distilled into one course.
👁See what senior designers see. Typography rules, spacing systems, hierarchy — the stuff that separates "looks fine" from "this is good."
🗣Give and receive design critiques that actually help. Not "looks nice" — real, specific, actionable feedback.
💼Build a portfolio that gets callbacks. Case study structure, interview prep, salary negotiation — the job isn't just the design.
🛠Ship real products, not just mockups. Work with PMs, understand metrics, think in user journeys.
⚡Become a design engineer. Agentic workflows, DESIGN.md, AI-powered design critique. The future of the craft.
The story
We ran a design school for 6 years. Then we opened the vault.
10kdesigners trained 1,700+ product designers across 11 live cohorts. Graduates work at Google, Razorpay, CRED, Swiggy, Flipkart, and 200+ other companies.
We recorded every session. 350 of them. 4.4 million words of live design teaching. We transcribed all of it, distilled the best ideas, and turned it into a self-paced course anyone can take.
AC
Abhinav Chhikara@abnux — First Head of Design at Unacademy ($1.4B). Built 10kdesigners across 11 cohorts in Bangalore and Copenhagen. Now runs Memetic, a design agency for AI startups. Based in SF.
What you'll learn
The full stack of product design.
Not just "how to use Figma." The thinking, the taste, the process. From typography rules to salary negotiation. From wireframes to working with PMs.
🔤 Typography & Color
👁 Visual Hierarchy
📐 Spacing & Layout
🛠 Figma Mastery
🗺 Information Architecture
🗣 Design Critiques
📊 Growth & Metrics
📁 Portfolio & Case Studies
💼 Interviews & Career
🤝 Working Cross-functionally
⚡ Design Engineering
Chapter 1-3: How to think, see, and build like a designer
Chapter 4-5: Structuring information and running design critiques
Chapter 6-7: Building real products and measuring their impact
Chapter 8-10: Getting hired, growing your career, and finding your design philosophy
Chapter 11 NEW: Design engineering — from designer to design engineer. Agentic workflows, DESIGN.md, building your design stack with AI.
Why this course
Not theory. Not tutorials. Real teaching from real sessions.
Most design courses give you theory. This one gives you the exact words a senior designer uses when they look at your work and tell you what's wrong with it. Because it's distilled from 350 real critique sessions.
What makes it different
→ Opinionated. We tell you what works and what doesn't.
→ Specific. Not "improve your hierarchy" but "heading must be 1.5x body text."
→ Battle-tested. Every rule was taught, questioned, and validated across 11 cohorts.
→ Complete. From your first Figma file to your first job offer.
Each article comes with quizzes to test yourself, exercises to practice, and AI practice prompts to get hands-on feedback.
Who it's for
Beginners who want to go deep. Practitioners who want the frameworks.
Career changers — you've been coding, marketing, or doing something else. You want to learn product design properly, not from random YouTube videos.
Self-taught designers — you can use Figma but you can't explain why your design works. You want the vocabulary and the frameworks.
Junior designers — you've got 0-2 years of experience. You want to think like a senior before you have the title.
Developers who design — you build UI but you know it could look better. You want design taste without a 4-year degree.
For your AI tools
Design knowledge that works everywhere your AI does.
The 10K curriculum doesn't just teach you. It cross-references the best thinking in design — from Dieter Rams to Emil Kowalski's animation principles, from NNGroup research to Baymard usability data. We've distilled it into formats your AI tools can actually use.
abnux office hours — Upload a screenshot, get a 3-round consultation. Discovery questions, spatial critique, and "what to do next" with diverge/converge stage assessment.
UX strategy + PM toolkit — User journey mapping, Van Westendorp pricing, AARRR funnel analysis, conversion audits, competitive teardowns, RICE prioritization. The same skills product designers use at top companies.
Clicky + 10K — Your screen agent learns what good design looks like. Watches your interactions, suggests improvements grounded in 10K methodology.
OpenClaw / Claude Code — Give your agent design knowledge. "Review this page," "audit my spacing," "run a design review." Framework-backed answers, not generic advice.
Cursor / Copilot — DESIGN.md in your repo. Better CSS, hierarchy-aware code review, design tokens from real principles.
Cross-references Dieter Rams, Emil Kowalski, NNGroup, Baymard, JTBD, Lean UX Canvas, STRIDE, and more. Waitlist members get first access.
The usual way
Watch random YouTube tutorials
Copy Dribbble shots without understanding why
Ask ChatGPT for generic design advice
Hope your portfolio gets callbacks
The 10K way
Structured curriculum from 4.4M words of teaching
Frameworks that explain the why
AI tools trained on real design methodology
Portfolio strategies from 1,700+ hired designers
Join the waitlist.
Be the first to know when the course goes live.
ONE MORE THING
Quick question.
4 sliders, 10 seconds. Helps us build the right thing at the right price.
Below what price would you doubt the quality?
₹500
At what price is this a no-brainer?
₹1,000
At what price would you hesitate?
₹2,000
At what price would you not buy?
₹3,500
WELCOME TO THE CROWD
YOU'RE IN
Your character just joined the crowd. Find yourself!